Abstract
- Amazon Prime Video mechanically moved subscribers to ad-based tier in 2023 and charged $3 additional to take away adverts.
- Subscribers reacted negatively to Amazon’s choice however new knowledge suggests virtually 90% of customers are superb with adverts.
- Peacock introduces every day video games and “Cannot-Miss Clips” characteristic on its cellular app, mimicking NY Instances’ video games app.
By now, just about each streaming service (with the notable exception of Apple TV+) has some kind of ad-supported choice. Nevertheless, customers should opt-in to those subscriptions, and streamers like Netflix, Max, Disney+ and extra have been capable of efficiently lure subscribers to those money-making tiers with decrease subscription costs. Nevertheless, again in 2023, Amazon Prime Video tried one thing utterly totally different when it got here to transferring customers to an ad-supported tier. As an alternative of introducing a less expensive tier with adverts, they mechanically moved each single subscriber to their ad-based tier, and introduced that those that did not need to see adverts must begin paying $3 extra for the privilege within the new yr.
As you may anticipate, response to this was overwhelmingly unfavourable, with offended subscribers threatening on-line to cancel the service over the change. And whereas some customers could certainly have unsubscribed to Amazon Prime Video on account of this modification, it seems to be just like the overwhelming majority of those that stayed are simply superb with watching adverts, as new knowledge from Digital I means that the service now has almost 90% of customers on its ad-supported tier, greater than Netflix, Disney+ and Max mixed. And whereas there are some questions on how a lot customers of the bigger Prime service use the included Prime Video add-on, plainly, a minimum of in keeping with this knowledge, Amazon’s controversial transfer in 2023 has paid off.
It is most likely too late for Netflix or any of the opposite streamers to do one thing related (and I am unable to think about Apple including adverts to their service on this method), but it surely simply goes to indicate that whereas there was loads of backlash to this transfer initially, it in the end labored out very properly as extra customers are watching adverts on Prime Video than wherever else, which definitely is making Amazon a ton of money.
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Peacock provides video games and quick video clips to cellular app
Nice choices for whenever you’re bored at work, I suppose
Peacock
Seemingly taking a web page from Netflix, Peacock has launched a number of new options for its cellular app which can be aimed toward getting customers to do extra than simply stream content material. First up is a every day video games hub that features puzzles, trivia, and themed “prediction” video games tied to particular exhibits. The inclusion looks as if an effort to deliberately mirror the success of the New York Instances’ video games app, which has grow to be one thing of a popular culture phenomenon.
And for those who do not feel like booting up a streaming app to play video games, Peacock has additionally launched a brand new feed referred to as “Can’t-miss Clips” that features quick video segments from widespread exhibits in a TikTok-style scrollable feed.
These new options can be found now within the Peacock cellular app for many who need to test them out and do one thing aside from watch a present or film on a streaming app.

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The Google TV Streamer lastly will get a good low cost
The Chromecast alternative may simply be price selecting up at this value
In his review of the Google TV Streamer, TV reporter Anthony Marcusa described it as “a powerful machine designed to help those that are attempting to make sense of lots of titles from lots of totally different companies.” and praised the machine’s clear aesthetic and ease of use. Nevertheless, his major problem with the machine was its $100 value level, which he did not suppose was justified, particularly contemplating how cheap the TV Streamer’s predecessor, the Google Chromecast was.
Nevertheless, it seems to be like good issues come to those that wait, because the Google TV Streamer is now on sale for $80, its lowest value seen because the machine went on sale final yr. In case you’ve been interested by snagging certainly one of these, it seems to be like the very best time to take action is correct now so you’ll be able to snag that candy, candy 20% financial savings.

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Pacific Rim sequence is formally coming to Prime Video
Nice information for mecha and kaiju followers (so principally, me)
Lionsgate
Bringing it again to Prime Video for our last bit of stories this week, Variety stories {that a} live-action Pacific Rim prequel sequence is now in growth for the Amazon-owned streamer because of a deal struck between lead studio Legendary Tv and Amazon MGM Studios.
That is really the second streaming vacation spot for the franchise as Netflix produced an animated spin-off sequence referred to as Pacific Rim: The Black which ran for 2 seasons between 2021 and 2022 earlier than being canceled.
Hopefully the Amazon-produced present lasts a bit longer, as there are tie-in movies reportedly on provide as properly if the sequence does properly.

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