Abstract
- Apple is reportedly contemplating elevating the costs of its iPhone 17 collection, anticipated to launch this fall.
- The corporate is fearful that if it raises costs it could possibly be considered as being associated to tariffs, and an affront to the Trump Administration.
- Apple is reportedly planning to pin any potential worth will increase on “new options and design adjustments” reasonably than tariffs. Nonetheless, tariffs should still play a task.
For those who’re contemplating buying an iPhone 17 when it launches later this yr, be ready for it to doubtlessly value greater than you anticipate, and never simply due to tariffs.
In response to the Wall Street Journal (WSJ), Apple is considering elevating the value of its iPhone 17 fashions, anticipated to launch this fall. The reason being reportedly as a result of “new options and design adjustments” as an alternative of the Trump Administration’s tariffs on items from China, the place many iPhones are nonetheless manufactured.
Whereas tariffs should still play a task within the elevated value of an iPhone, Apple is reportedly involved that any potential worth improve on the iPhone 17 fashions could possibly be seen as being associated to tariffs, and an affront to the Trump Administration. That is why Apple would possibly play into the “new options and design adjustments” coming this yr as the rationale for the value adjustments — not Trump’s tariff and commerce agenda.

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How a lot may the iPhone 17 go up by?
Apple may determine to maintain costs the identical
Pocket-lint / Apple
The WSJ’s report does not present specifics about how a lot the price of the iPhone would possibly improve. At present, the iPhone 16 begins at $799, the iPhone 16 Professional at $1,000, and the iPhone 16 Professional Max at $1,200. If Apple decides to implement any worth adjustments, it might want to tread rigorously to keep away from irritating shoppers an excessive amount of.
Whereas Apple reportedly needs to justify its worth will increase with new options and designs, tariffs should still play a task…
Whereas Apple reportedly needs to justify its worth will increase with new options and designs, tariffs should still play a task, however the scenario stays risky. Not too long ago, the US and China agreed to droop most tariffs imposed on one another whereas they endure commerce talks. Which means the Trump Administration’s reciprocal tariff on China, set at 125 p.c, will briefly lower to 10 p.c. There’s nonetheless an extra 20 p.c tariff imposed by the US on China earlier this yr, citing considerations over fentanyl coming into the nation from China. That makes the entire US tariff on imported items from China 30 p.c on the time of writing.
When the iPhone 17 collection launches this fall (presumably in September), who is aware of what the commerce scenario will likely be like, because it’s always altering, so it is onerous to guage it primarily based on that. Theoretically, if Apple raises the value of every mannequin by $50, I may see individuals being upset, however not too outraged. Nonetheless, any improve over $100 and within the $200 vary, I may see angering lots of people, and rightfully so.
Apple is just contemplating the transfer, so it may find yourself deciding to keep up the established order for costs this yr…
When it comes to what to anticipate from the iPhone 17 collection, Apple is anticipated to launch a brand new ”
iPhone 17 Air
” mannequin, which is claimed to be an ultra-slim smartphone from the corporate, just like what Samsung is doing with the
Galaxy S25 Edge
. The iPhone 17 Air is rumored to switch the Plus mannequin in Apple’s iPhone lineup, and measure round 5.5mm thick, the thinnest iPhone ever.
The
iPhone 17 Pro
is rumored to be present process a beauty change, that includes a brand new digicam bar design harking back to the Google Pixel collection. The iPhone 17 Professional can also be rumored to be getting a digicam improve, with the power to
shoot in 8K
, and a
RAM upgrade
. Whether or not these adjustments, or any yet-to-be-announced shock alterations, will likely be sufficient to persuade individuals to pay extra for the iPhone stays to be seen.
Apple is just contemplating the transfer, so it may find yourself deciding to keep up the established order for costs this yr, maybe saving any worth will increase for its ”
product renaissance
” in 2027.

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